Encouraging collective action in addressing climate change through resource sharing and community engagement.
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net zero

Net zero is when the output of carbon dioxide emissions and the absorption are balanced and in harmony.

Thus, no additional carbon dioxide will be added to our atmosphere as a result of net-zero activities or industrial operations.

When calculating net-zero targets, companies should take into account all of their emissions, including direct emissions (company-owned and controlled resources), indirect emissions (from the consumption of purchased electricity), and those that result from its supply chain and the wider value chain (like manufacturing and use and disposal of products) in order to accurately balance them with carbon absorbing initiatives such as reforestation or carbon sequestration

pathways:

12.08.2022 / Phys.org / Beyond net-zero: We should, if we can, cool the planet back to pre-industrial levels

05.07.2022 / Energy Digital / How consumers can see through net-zero ‘smoke and mirrors’

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Nature is the original artist. Everything else is a response.

The Frame That Started Everything
Pale Blue Dot — NASA Voyager 1, 1990
Pale Blue Dot NASA Voyager 1 · 1990
1
Frame
195
Countries
8.3B
Human Beings
"

That's here. That's home. That's us. On it everyone you love, everyone you know, everyone you ever heard of, every human being who ever was, lived out their lives.

Carl Sagan, Pale Blue Dot, 1994

From 3.7 billion miles away, Earth is a pale blue dot.

Up close...

it's a tide,

a forest floor,

a field of spring flowers.

Earth Week Photo Journal
One week.
One white frame.
One collective exhale.

This upcoming Earth Week, Project White Frame is seeking artists, land stewards, and community members to document and celebrate what they love in their everyday Nature. The ask is simple: find a part of Nature you love — or something designed to protect it — and surround it with a white frame.

Somewhere along the way, Earth Day became a marketing tagline. A hashtag. A limited-edition product drop. This event is a small act of reclamation, designed to remember the why...

Nature is the art.
The white frame is a mark of unity and solidarity.
A border that says: this matters. Look here.
Remember this...
How to Participate
Find: a part of Nature you love or something designed to protect it.
Frame: surround it with a white frame. Get creative, a frame is anything that supports the subject.
Share: post and tag #ProjectWhiteFrame2026
Earth Week · April 18–26, 2026