Encouraging collective action in addressing climate change through resource sharing and community engagement.
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ego vs eco

Published: November 08, 2022 | Updated: August 16, 2023

Ego is the Latin word for “I”.

The ego is the “self” unit that identifies in contrast with another “self” or the outer world.  The ego often confuses opinions and viewpoints with facts, often causing arguments and violence.

Ego often identifies with the following:

  • Seperation
  • Competition
  • Blame
  • Pride
  • Past & Future
  • Materialism
  • Complaining
  • Greed

Eco came from the Latin word “oeco”, meaning “household”.

The eco is the “household” unit that identifies with the whole.

Eco often identifies with the following:

  • Unity
  • Collaboration
  • Responsibility
  • Love
  • The Present
  • Fulfillment Within
  • Gratitude
  • Abundance

pathways:

06.05.2022 / Danya Sinusoid / Eckhart Tolle: Our Ego Is Destroying the Planet

17.01.2020 / World Economic Forum / We must move from egocentric to ecocentric leadership to safeguard our planet

 

 

Nature is the original artist. Everything else is a response.

The Frame That Started Everything
Pale Blue Dot — NASA Voyager 1, 1990
Pale Blue Dot NASA Voyager 1 · 1990
1
Frame
195
Countries
8.3B
Human Beings
"

That's here. That's home. That's us. On it everyone you love, everyone you know, everyone you ever heard of, every human being who ever was, lived out their lives.

Carl Sagan, Pale Blue Dot, 1994

From 3.7 billion miles away, Earth is a pale blue dot.

Up close...

it's a tide,

a forest floor,

a field of spring flowers.

Earth Week Photo Journal
One week.
One white frame.
One collective exhale.

This upcoming Earth Week, Project White Frame is seeking artists, land stewards, and community members to document and celebrate what they love in their everyday Nature. The ask is simple: find a part of Nature you love — or something designed to protect it — and surround it with a white frame.

Somewhere along the way, Earth Day became a marketing tagline. A hashtag. A limited-edition product drop. This event is a small act of reclamation, designed to remember the why...

Nature is the art.
The white frame is a mark of unity and solidarity.
A border that says: this matters. Look here.
Remember this...
How to Participate
Find: a part of Nature you love or something designed to protect it.
Frame: surround it with a white frame. Get creative, a frame is anything that supports the subject.
Share: post and tag #ProjectWhiteFrame2026
Earth Week · April 18–26, 2026
Project White Frame
Find. Frame. Share.
Documentary Camera Initiative · Earth Week · April 18–26, 2026
frames@framesforchange.org