Encouraging collective action in addressing climate change through resource sharing and community engagement.
«
»

greenwashing

Published: January 07, 2022 | Updated: August 16, 2023

Greenwashing is a common marketing scheme designed to make products, or policies, seem more environmentally friendly than they actually are.

It is the process of conveying a false impression or providing misleading information about how a company’s products are more environmentally friendly.

pathways:

22.04.2022 / WSJ / Man Behind Earth Day Says There’s Too Much Greenwashing

13.04.2022 / Fast Company / 68% of U.S. execs admit their companies are guilty of greenwashing

25.04.2022 / The Guardian / Sir Chris Hohn urges shareholders to vote against ‘greenwashing’ bank directors

08.04.2022 / Federal Trade Commission / FTC Uses Penalty Offense Authority to Seek Largest-Ever Civil Penalty for Bogus Bamboo Marketing from Kohl’s and Walmart

20.08.2016 / The Guardian / The troubling evolution of corporate greenwashing

 

 

Nature is the original artist. Everything else is a response.

The Frame That Started Everything
Pale Blue Dot — NASA Voyager 1, 1990
Pale Blue Dot NASA Voyager 1 · 1990
1
Frame
195
Countries
8.3B
Human Beings
"

That's here. That's home. That's us. On it everyone you love, everyone you know, everyone you ever heard of, every human being who ever was, lived out their lives.

Carl Sagan, Pale Blue Dot, 1994

From 3.7 billion miles away, Earth is a pale blue dot.

Up close...

it's a tide,

a forest floor,

a field of spring flowers.

Earth Week Photo Journal
One week.
One white frame.
One collective exhale.

This upcoming Earth Week, Project White Frame is seeking artists, land stewards, and community members to document and celebrate what they love in their everyday Nature. The ask is simple: find a part of Nature you love — or something designed to protect it — and surround it with a white frame.

Somewhere along the way, Earth Day became a marketing tagline. A hashtag. A limited-edition product drop. This event is a small act of reclamation, designed to remember the why...

Nature is the art.
The white frame is a mark of unity and solidarity.
A border that says: this matters. Look here.
Remember this...
How to Participate
Find: a part of Nature you love or something designed to protect it.
Frame: surround it with a white frame. Get creative, a frame is anything that supports the subject.
Share: post and tag #ProjectWhiteFrame2026
Earth Week · April 18–26, 2026
Project White Frame
Find. Frame. Share.
Documentary Camera Initiative · Earth Week · April 18–26, 2026
frames@framesforchange.org